I was asked by a client to show their executive team a simple view of marketing and business development strategies. As an active and market-leading firm, they had the basics – website, proposal-pursuit, partner marketing – but we provided a 360-degree view to better plan a multi-level strategy emanating from their core messaging statement. The […]
Companies are finding more impact, dollar-for-dollar, when they take a strategic, organized approach to media positioning for their overall marketing. But how do you make the most of the two-edged sword of working with a writer/editor/blogger? In our 25-plus years of corporate positioning and media relations, we’ve cataloged dozens of tips, tactics and important strategies […]
