Messaging and Positioning
We help companies define their positioning and then infuse the marketplace with that message. A complete positioning or re-positioning program can entail a competitive analysis of the company’s messaging vs. peers, messaging sessions with the management team and creation of positioning used throughout the company’s marketing outreach: web site, print collateral, social media, brochures.
National/Local Media Visibility
Heckmann Communications’ media relationships are unmatched. We know the leading business, real estate and blog-online writers – and how to maximize your story, locally and nationally. Our contacts and results range from local dailies and business journals to the WSJournal, NYTimes, FT, AP, Bloomberg and influential blogs/social media generating thousands of page views.
Social Media Tools and Content
We develop blog, Facebook, Twitter, Linked-In and other social media infrastructure and the ongoing content that shares your story and thought-leadership. Some companies need a strong social media presence, others less so. We help you determine what fits, grow it and re-evaluate or adjust, as your needs change.
Speaking-Panels and Industry Visibility
Panels, events and industry-level visibility can flesh out your broader story and share thought-leadership to a targeted audience…which flows to your social-media program and raises your online visibility and searchability. For example, development, investment and design industry targets may include publications and conferences of the Urban Land Institute, Real Estate Forum-Globest, Private Equity Int’l or Institutional Investor forums, Architect/AIA, American Banker/ABA, NAREIT Magazine, and university-research panels and partnerships.
Property Marketing and Community Relations
Heckmann Communications augments property-level efforts with entitlement support through the marketing and sales efforts in office, residential and mixed-use projects, from initial acquisition through property milestones and ongoing leasing/sales support. We can help developments with community outreach and identity programs, all the way through sales and leasing.
Research Reports, White Papers, Specialty Communication
These tools help communicate your story with a target audience or can augment a special purpose event. A specialty report or white paper can illuminate a complex issue, make a case for a new development or trend, or profile a unique collaboration or project.